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Before anything gets designed, I need to understand your business, your users, and what "working" actually looks like for you. No pitch deck, just the right questions, and I'll listen more than I talk.
- Discovery call
- Written brief
Available for new projects
— Colin, Edinburgh
You see and agree each stage before I move on. Here is what you will see, and what I need from you.
Before anything gets designed, I need to understand your business, your users, and what "working" actually looks like for you. No pitch deck, just the right questions, and I'll listen more than I talk.
This is where the UX training actually shows up: mapping out how people will move through the site before a single pixel is styled, and recommending the platform that genuinely fits your budget and goals.
I share early layouts and a working version so you can react to something real. Every decision gets explained in plain language, and we agree the direction before I build the finished site.
Nothing ships until we've checked it works on a phone in someone's hand. Then I launch it and record a short walkthrough video showing you how to look after it.
I'm the person you'll actually work with, start to finish — no handoffs, no account managers. I trained in UX before I ever touched a website builder, so every site starts from how people actually think and decide, not a template.
I work across WordPress, Framer, and beyond — always recommending whichever platform genuinely suits you. Based in Musselburgh, working with small businesses in and around Edinburgh and East Lothian, and beyond.

Logo, colour, type & tone that hold together as one thing.
Built on how people actually decide, not on templates.
Structured around real search intent, including how AI finds and recommends you.
Visual direction that matches the site, not a separate guess.
A written review of what is confusing visitors, with a clear list of fixes. Starts with a free first look.
Specialists in...
Two platforms, one honest recommendation. I build on whichever genuinely fits your business, not whichever I'd rather build.
Honest answer: it depends on what you need. Start from one of these, and I'll give you a fixed quote before I start.
One polished, high-performing page — everything a small business needs to look credible and get found, without paying for structure you don't need yet.
Get startedA proper multi-page site that tells your story fully and guides visitors toward a clear decision. Bespoke user flows, custom UI system, built to last.
Custom bookings, e-commerce, or multi-platform work — scoped around exactly what your business needs.
Let's talkNeed something extra, like help writing your words or photography? Just ask and I'll quote it separately.
Optional. Care plans cover the looking-after. Hosting is separate: you can keep your own hosting, or I can host your WordPress site for you. Framer sites run on Framer's own plan, which you pay Framer directly. Or look after it yourself with the walkthrough video.
Backups and a monthly check that nothing has broken.
Updates, security checks and small content changes once a month.
The same, checked every week, with a short monthly report.
If you'd like me to host your WordPress site, I'll quote a small monthly add-on alongside your care plan. Your domain and content always belong to you, and I can move the site to your own hosting whenever you ask.
Start with a free first look. If you want the full picture in writing, choose a website check.
I look at your home page the way a first-time visitor would, and send you the 3 things I'd change first.
Ask for a free first lookYour home page and two more pages, checked for usability and accessibility. A written report with a prioritised list of fixes.
Up to about eight pages, a longer written report, and a 30-minute call to go through what to fix first.